by Rachael Groessler | Aug 21, 2024 | Uncategorized
When I’m preparing a copywriting job, one of the first questions I ask clients is about the tone of voice I should use when writing the copy or content. But what does tone of voice mean? Put simply, it means the style of writing used to communicate a message or...
by Rachael Groessler | May 23, 2024 | Uncategorized
I remember distinctly the first time I heard of Chat GPT. It was early last year, while I was listening to breakfast radio when one of the announcers mentioned it. Keeping up with new systems and platforms is part of my job so I figured I’d better look into it. After...
by Rachael Groessler | Apr 19, 2024 | communication, content creation, copywriter, writing
While chatting to someone at a recent networking event, I mentioned I did copywriting. The man I was speaking to responded that his wife was a teacher, and she was very thorough about checking her classroom resources for infringements or plagiarism. After a moment of...