It is true that you could do many of your own documents. Microsoft Word is pretty user-friendly and intuitive. You might even have an account with Canva. You’ve learnt a few tricks and know how to choose colours and fonts and can insert photos. For example, if you have a newsletter, you might come up with something like this.
Now it gets the job done, contains all the required information but readers might stop reading halfway through. Columns of black and white text tend to put people off (by the way columns are a pet hate of mine). It won’t hold their interest so important info on the second page ends up being missed.
That’s where I come in. If you were to hand it over to me, you could have something like this (and this is something I mocked up in quickly for this post).
This newsletter would generate a bit more excitement with your readers. It looks sophisticated and professional. Information is easier to find because of a cleaner, well-spaced layout. Important information can be highlighted so it catches the eye. A bit of colour never hurts either.
And that’s the advantage of engaging me to create your documents. I can work with you, incorporating whatever branding, logos and colours you prefer to create a document you’ll be proud to share with clients.