Blog
What does “Tone of Voice” mean in copywriting?
When I'm preparing a copywriting job, one of the first questions I ask clients is about the tone of voice I should use when writing the copy or content. But what does tone of voice mean? Put simply, it means the style of writing used to communicate a message or...
How a copy editor can make your AI created content even better
I remember distinctly the first time I heard of Chat GPT. It was early last year, while I was listening to breakfast radio when one of the announcers mentioned it. Keeping up with new systems and platforms is part of my job so I figured I’d better look into it. After...
What is the difference between copywriting and content writing?
While chatting to someone at a recent networking event, I mentioned I did copywriting. The man I was speaking to responded that his wife was a teacher, and she was very thorough about checking her classroom resources for infringements or plagiarism. After a moment of...
FAQs about resumes
Your frequently asked questions about how to do resumes.
You could DIY but first read this..
The advantage of getting a professional to create your documents.
Getting out the red pen
Why do you need a proofreader? It takes a human to pick up human mistakes.
How to work with a virtual assistant
The other day I had to take my cat to the vet (cat is fine btw). During the consultation, chat turned to the subject of working-from-home and ever-changing work conditions due to the pandemic. The practice had to set up a sort of outside triage area for about a month...
Keeping information secure
If you want to know what is really going on in a workplace, ask the admin staff! It is the nature of admin work - we wouldn't be able to do our work without access to all sorts of information, authorised or off-the-record, super-confidential or (soon to be) widely...
Finding my niche
When I started out as a Virtual Assistant, my main challenge was around finding clients. As we all do now, I turned to the internet for advice. A lot of the information I found said the same thing: I had to think about my “ideal client”. And my answer would be someone...